When thinking about a company and what their main goal is, I think about profit. As long as they are making profit I feel like they do not care about costumer satisfaction, or product quality. When trying to make profits increase they won’t let anybody get in their way. That is how I perceive companies. However, when reading Naked Conversations I realized that a company can have a human face, it is just hard to show it. Blogging is a good way to start.
It is a time when employees are allowed to show a personal and individual part of themselves that they may not be able to show when they are performing their jobs. It allows the costumers to feel a step closer to the company by seeing that there might be ways in which they relate to the employees.
In addition, blogging is a way for a company to understand what a costumer wants and needs and try to incorporate it in their products and costumer service. It also enables a costumer to express their feelings toward the company and know that they are being heard in the other end. It is something personal between the company and a costumer. As opposed to posting something on a website and never know who and when somebody is going to read it.
Therefore, blogging is an opportunity for a company to show its human face and also let their costumers feel closer to the company by feeling that what they are saying is being heard! Bloggins breaks the barrier between a company and its costumers…
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